
Next-Gen Collectors
A new generation of collectors — much like today’s major collectors of illustration art — is gravitating toward the characters and visual language they grew up with. Just as Steven Spielberg collected Norman Rockwell for his connection to American storytelling, younger collectors are drawn to cartoon-like figures, super-heroes, and iconic characters such as Hello Kitty.
Japanese artist Yoshitomo Nara leads this movement, but his prices place him beyond reach for many. The genre, however, is expanding with other artists creating emotionally layered, symbolically rich work beneath seemingly innocent features.
One artist capturing our attention is Spanish painter Edgar Plans. His “Animal Heroes” blend playful forms with themes of social justice, community, and shared humanity. We see this entire movement as one that will continue to evolve, solidify, and earn its place in art history — with strong long-term potential.





